The negative trend of recent years is beginning to be reversed and we are seeing a recovery in the investment of companies, in different media for marketing actions, and also in hiring personnel to work in marketing or hiring an agency to provide digital marketing services.
Regarding the evolution of marketing actions, highlights the growth of budget items for consulting and market research, and decrease other types of more traditional actions, such as advertising gifts and mailings.
The growth of Digital Marketing
The most remarkable aspect of all these studies is the unstoppable advance of investment in digital marketing. In 2016, the percentage of this investment in the global marketing budget was 6%. Throughout the year that has recently ended, in 2017, the trend has been even more growth.
The advantages of digital marketing are very clear, from the possibility of interacting with social networks and their unlimited capturing power, a better return on the investment is much faster than traditional marketing or the possibility of making measurements and monitoring in time real, etc.
What is a strategy in Inbound Marketing?
Inbound Marketing is a concept, within the Digital Marketing, according to which it would be to offer value to the users of your brand, but without these consumers feeling that they are making a sale. The important thing is that they know your company, the products and services that you offer, and for this the key is in the creation of quality content.
Social Media Strategy
Through a Social Media marketing strategy, the aim is to achieve a good positioning of the brand, increase visibility, promote new sales and disseminate the concepts that define the organization or brand. Ultimately, the purpose of this field is to increase business contacts, more followers, etc.
It is important to consider that the results will not be immediate. That is to say, that a time and a planning is required in what refers to the Social Media plan to achieve the objectives set.
Online reputation is a very important concept. It is about the users of forums and social networks having a good impression of your brand, but also that they spread that good opinion. Social media gives you the opportunity to interact in real time with potential clients and allow to establish a closer relationship between customer and company.
A good email marketing strategy
Starting an email marketing campaign may seem simple but it has its secrets. There are different platforms on the Internet that help with this, including many of them for free use. But generating a strategy with measurable objectives is another matter. Once again, we must highlight the importance of using a specialized digital marketing agency to achieve the best results.
In any case, the first thing to do is to define the objectives of this strategy, be it the creation of a new sales channel, customer loyalty, the increase in sales or number of subscribers, etc.
Defined objectives, the next step is the planning of the action: sending content, exclusive offers to subscribers, the creation of tutorial videos of products and services, contests and draws among subscribers, etc. consult the article; Powerful email marketing tactics to attract customers.